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Porsche Event – Carrera GT 25th Anniversary
The Porsche Carrera GT – 25th Anniversary Celebration, directed by Arthur Kar, paid tribute to one of the brand’s most iconic models. A true symbol of German engineering, the Carrera GT embodies the perfect blend of performance, design, and emotion. This anniversary event offered an immersive experience where every detail, from the scenography to the lighting, reflected Porsche’s timeless spirit and pursuit of excellence.
The event took place in Paris, at 40 Avenue George V, from September 25th to 27th, featuring a refined scenography that invited visitors to rediscover the Carrera GT through both a historical and artistic lens.
I attended the event as a guest, with the purpose of analyzing the event setup, art direction, and scenography. This experience allowed me to gain deeper insight into how Porsche translates its brand universe and values through a coherent and sensory-driven experience, combining architecture, light, and visual storytelling.
